Attending a big business event made easy with a sense of community
User Research, Competitive Audit, Ideation,Prototype, Product Testing, UX, and UI
"Have you attended a big business conference or trade shows? Did you make a plan what to see in advance? Do you feel you got the best out of the event afterwords?"
Attending big industry/business events is part of our job. However, we often don’t have sufficient time to spend on studying the agenda the event provides or simply get overwhelmed by the amount of information.
Example - Floor Plan / Schedule of a Trade Show
More than 4,000 exhibiting companies plus more than 600 startups and exhibit space of more than 2.6 million net square feet, 4 days. Creating a plan of activities for such an event is overwhelming. This is why attendees are overwhelmed to make a plan in advance.
The common pain point found was nobody likes to make a plan. Either they're too busy or simply overwhelmed by the amount of information they need to go through. Also they feel they are uncertain if their choice was the best, might have missed better activities etc.
I believe by creating a product which enables attendees to share lists of activities to other attendees who are too busy to create their own, we reduce their stress of planning agenda ahead of time and save their time. As a result, the product will enable them to spend one of their most precious assets, time on other needs.
VEN enables attendees to share curated lists of activities to other attendees who are too busy to create their own. The users can see the reviews of the list creators, in addition to the name, title and company, so that they can see their credentials. = feel more confident about the list, if made by industry experts. Your professional identity provides a good measure of credentials but the review feature further ensures the quality of list. Also less established attendees have a chance to earn social currency on the same platform as the more established.
There were not direct competitors therefore I expanded the area of research from business event news to recommendation apps for just about anything related to lifestyle. Those apps were downloaded and used for a week for testing.
After research results were synthesized, a main persona was created. I created an extreme persona (a really busy person so "Efficiency is necessity"). The reason for that is based on a proven Industrial Design thinking practice, “if the product satisfies extreme use cases it will take care of the middle”. This helped me to create MVP effectively.
MVP, Card Sorting and Paper Prototype
To create a MVP to architect and design a simple to use product to solve a potentially complicated task (planning, creating, sharing a plan for a big business / trade show), "Now, Next, Later" method was used. By employing this simple and bold method was beneficial to keep me focus on finding the clear voice of the product = What it does, does really well like no other products on the market.
Preliminary Information Architecture
Prototype with Annotations and Testings (High fidelity 1 and 2)
1. The testers expressed multiple colors used for the prototype was not enhancing the user experience but rather distracting. Therefore the usage of different colors was minimized.
2. Changed the design of schedule screen so that details will be visible without scrolling down.
3. “Details” and “Save” are now in two different pages so that the user see one key action item in one screen and those key action items don't fight each other in one screen for the user's attention within the limited space.
4. Expanded other attendee’s profile, “List created by”, “Saved List” and Events attended features were added.
App is necessary for on the go users but the next step is to create a fully developed website. The users who create a plan would most likely prefer to be seated for such a time consuming activity and having more information real estate will be beneficial to accomplish a task such as this.